Facebook No Longer Reports Instagram User Data

It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.

Sister site AppData reported 45.8 million monthly active users for Instagram Monday, but that was the last day for which data were available, and the Instagram page on AppData now contains the following message:

Facebook no longer reports new data for this application.

Negative press aside, Facebook does not report user data for other applications it owns, and the social network confirmed to TechCrunch:

We don’t provide app usage metrics for apps owned or created by Facebook through our application-programming interface. We’ve updated our API to reflect this for Instagram, which would remove it from AppData’s rankings.

Earlier this week, we also reported that Instagram users who opt to report profiles are being directed to a Facebook-hosted page.

Readers: Do you think Facebook’s move to cease reporting Instagram data was a response to negative reports in late December, simple housecleaning, or a combination?

Related Stories
Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!