Facebook-Friendly Nokia Asha 501 Debuts

Nokia introduced the first model of its new family of Asha smartphones, the Nokia Asha 501, and the handset maker teamed up with Facebook and mobile carrier Airtel to announced that the latter’s customers in Africa and India would receive data-free access to the Facebook application and m.facebook.com for a limited time.

Facebook Vice President of Corporate Development Vaughn Smith said:

This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges. Working in close partnership with Nokia and global operators made this offer possible, and we’re excited to help connect the world on Facebook.

Features of the Nokia Asha 501 include:

  • Two main screens: Home, a traditional, icon-based view; and Fastlane, which is customized based on how the phone is used and offers easy access to favorite features and apps.
  • Availability in single or EasySwap Dual SIM models.
  • A two-part design: a removable casing and scratch-resistant glass display.
  • Wi-Fi and Bluetooth.
  • A three-inch touch screen and a single back button.
  • A choice of six colors — bright red, bright green, cyan, yellow, white, and black.
  • Pre-loaded Nokia Xpress Browser.
  • Up to 17 hours of talk time.
  • Battery standby time of up to 48 days (single SIM) or 26 days (Dual SIM).
  • A 3.2-megapixel camera.
  • A 4-gigabyte memory card, with the option to expand to 32 GB.
  • The ability to download 40 free Electronic Arts games from the Nokia Store.
  • A price tag of $99, not including taxes and other subsidies.

Nokia said the Nokia Asha 501 will begin shipping in June, and the handset will be available through some 60 operators in more than 90 countries.

Readers: Would you like to see more Facebook-friendly phones?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!