Facebook To Allow Users To Opt Out Of Notifications Directly Via Drop-Down Menu

Facebook continues to give its users more and easier controls over the notifications they receive, announcing Wednesday that it will implement a way to opt out of notifications from applications, groups, or other sources directly from the notifications drop-down menu.

In order to perform this task, users must currently go through the notifications settings page.

The social network said in a post on its developer blog:

People will see more notifications from the apps, groups, and features they engage with most, and none from those they choose to remove. For app developers, a less-cluttered drop-down menu means that notifications from high-quality apps will stand out more. Early results have shown that apps that send high-quality notifications have seen a lift to click-through and revenue with this update.

You can monitor and improve your opt-out rate for notifications with a new dashboard in Insights. This does not change the way users receive updates from apps through channels like news feed and app center.

Readers: Are you happy with your ability to control the flow of notifications on Facebook?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!