Facebook To Allow Users To Opt Out Of Notifications Directly Via Drop-Down Menu

Facebook continues to give its users more and easier controls over the notifications they receive, announcing Wednesday that it will implement a way to opt out of notifications from applications, groups, or other sources directly from the notifications drop-down menu.

In order to perform this task, users must currently go through the notifications settings page.

The social network said in a post on its developer blog:

People will see more notifications from the apps, groups, and features they engage with most, and none from those they choose to remove. For app developers, a less-cluttered drop-down menu means that notifications from high-quality apps will stand out more. Early results have shown that apps that send high-quality notifications have seen a lift to click-through and revenue with this update.

You can monitor and improve your opt-out rate for notifications with a new dashboard in Insights. This does not change the way users receive updates from apps through channels like news feed and app center.

Readers: Are you happy with your ability to control the flow of notifications on Facebook?

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