The race for the U.S. presidency is increasingly being fought on Facebook. President Barack Obama‘s team used the social network this weekend, launching an interesting way to drive traffic to the Obama 2012 application, while giving users a tangible reward. When users connect with Obama via Facebook, they can get a free car magnet.
So did Obama’s newest campaign move the needle?
According to sister site AppData, yes. Daily active users of the Obama 2012 app went from 30,000 Saturday, the day before the magnet offer, to 160,000 Sunday.