Obama, Romney Campaigns React To Hurricane Sandy On Facebook

President Barack Obama and Republican presidential nominee Mitt Romney are asking their Facebook supporters to donate to the American Red Cross as states along the East Coast brace for Hurricane Sandy. The presidential candidates have essentially halted most political activity until the hurricane passes by the East Coast.

Obama urged people to support disaster relief efforts online, while Romney provided followers with the option of texting “REDCROSS” to 90999 via mobile devices.

Politicos are speculating that the election season may be officially over with the arrival of Hurricane Sandy, so it will be interesting to see how the campaigns leverage social media to mobilize supporters in the affected states, and what kinds of messages they communicate in the storm’s aftermath.

Facebook continues to play a leading role in sharing political news, according to the latest study from the Pew Internet & American Life Project, which recently reported that 60 percent of American adults use social networking sites like Facebook, while 66 percent of those social media users — or 39 percent of all American adults — have engaged in at least one of eight civic or political activities with social media.

Nearly 40 percent of those who use sites like Facebook like or promote material related to politics or social issues that others have posted, according to the latest Pew study.

Readers: Are you tracking Hurricane Sandy via Facebook?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!