Facebook PMD Offerpop Pops $15M Funding Round

OfferpopLogo650Digital marketing software outfit Offerpop, a Facebook Preferred Marketing Developer, announced the closing of a $15 million series-C funding round, bringing its total funding to $25 million.

New investor Edison Ventures led the funding round, and it was joined by new investors Hearst Ventures and Salesforce.com, as well as existing investors Windcrest Partners, CommonAngels, and Mesco.

Offerpop said the cash will go toward accelerating innovation of its platform, as well as fueling expansion of its current operations in the U.S. and Europe, and new offices elsewhere.

CEO Wendell Lansford said in a release announcing the funding round:

The world of brand marketing is changing every day. With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven. Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!