Facebook Adds API Support For Offers

Facebook is putting some elbow grease behind its offers initiative, adding support for creating and managing offers via its application-programming interface, and expanding the beta-test to five more countries.

The offers program was introduced at the Facebook Marketing Conference in New York Feb. 29, and a limited beta-test kicked off earlier this month.

The five new countries where the offers beta-test is available to a limited number of pages are: New Zealand, Singapore, Australia, Japan, and Turkey.

And Facebook said in a post on its developer blog that more information on the API support is available here, here, and here.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!