Facebook Adds API Support For Offers

Facebook is putting some elbow grease behind its offers initiative, adding support for creating and managing offers via its application-programming interface, and expanding the beta-test to five more countries.

The offers program was introduced at the Facebook Marketing Conference in New York Feb. 29, and a limited beta-test kicked off earlier this month.

The five new countries where the offers beta-test is available to a limited number of pages are: New Zealand, Singapore, Australia, Japan, and Turkey.

And Facebook said in a post on its developer blog that more information on the API support is available here, here, and here.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!