Facebook Makes Offers Available To More Pages, Adds Bar Codes, Unique Offer Codes

Facebook announced a revamp of its offers product Thursday, making it available to more pages and giving page administrators the ability to add barcodesor unique offer codes.

The new features added to offers, with the aim of helping Facebook users find the most relevant ones and helping pages gauge their success, were:

  • Offers is now available to all Facebook pages worldwide with 400 or more likes.
  • The ability to add barcodes or unique codes to offers, which will aid page administrators in their efforts to track campaign results. Facebook told TechCrunch this was one of the most requested features since it launched offers in May.
  • A new requirement that ads must run concurrent with offers, in order to stimulate more distribution of the offers.

Readers: Are you seeing any of the revamped offers in your news feeds yet?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!