Facebook Makes Offers Available To More Pages, Adds Bar Codes, Unique Offer Codes

Facebook announced a revamp of its offers product Thursday, making it available to more pages and giving page administrators the ability to add barcodesor unique offer codes.

The new features added to offers, with the aim of helping Facebook users find the most relevant ones and helping pages gauge their success, were:

  • Offers is now available to all Facebook pages worldwide with 400 or more likes.
  • The ability to add barcodes or unique codes to offers, which will aid page administrators in their efforts to track campaign results. Facebook told TechCrunch this was one of the most requested features since it launched offers in May.
  • A new requirement that ads must run concurrent with offers, in order to stimulate more distribution of the offers.

Readers: Are you seeing any of the revamped offers in your news feeds yet?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!