What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations.
Facebook confirmed to TechCrunch that users will begin seeing offers in their news feeds, and within ads and sponsored stories, with promotional codes or special links giving them access to the offers on third-party websites.
Offers with online redemption were already available in the U.K., as grocery-delivery startup Hello Fresh was one of the first U.K. businesses to launch the Facebook feature.
According to TechCrunch, the test of offers with online redemption codes is limited thus far to a small number of clients.
Readers: Are you surprised that online redemption codes weren’t part of offers from the get-go?
Screen grab courtesy of Inside Facebook.