Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.
To pull this off, CP+B brought together hundreds of people — many of whom are Facebook fans of Old Navy — holding colorful props to create a 120-foot-by-60-foot coupon. Everything in the coupon, including the barcode, the lettering and the Old Navy logo, is held up by a person. The barcode is made of 88 placards and is completely readable by in-store scanners. Fans can either print out the coupon or have a cashier scan the barcode from their smartphone for 30 percent off their total purchase.
Want to see how it all came together? Check out this video:
Readers: Do you like Old Navy on Facebook?