Here are some highlights of Optim.al’s findings, followed by two videos explaining how it analyzed the data:
- The 15 nominees as a group total more than 353 million Facebook fans, but just 125 million unique fans, as the average fan likes 2.84 of the artists on the list.
- Drake is the most commonly popular nominee, despite the fact that his page has fewer likes than those of Katy Perry, Rihanna, Beyoncé, and Justin Bieber.
- The top cities in terms of percentage of residents who like one of the nominees are: Paterson, N.J. (31.4 percent); Bronx, N.Y. (31.1 percent); and Compton, Calif. (31 percent).
- 70 percent of the nominees’ 421,000 fans in the Netherlands are women, while just 19 percent of their 23,000 fans in Afghanistan are female.