Fortunately, the majority of the comments were positive. Unfortunately, anti-gay rhetoric and threats to boycott Oreos found their way into the thread, as well.
Mashable asked Oreo about the post, and a spokesperson replied:
In celebration of the 100th birthday of Oreo cookies, the brand is creating a series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk. These ads are in the same style of the print advertising campaign for Oreo’s 100th birthday that launched earlier this year. The new campaign will bring to life trending topics, pop-culture news, milestones, or celebrations using images of the iconic cookie and milk. In recognition of LGBT Pride Month, Oreo created an ad depicting the rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way. You can follow Oreo on Facebook to see the daily ads.
As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values.
Readers: Do you think brands should avoid the risks of addressing potentially controversial topics on their Facebook pages, or do you think a brand with nearly 27 million likes can afford to shed a few closed-minded “fans?”