Oscar De La Renta Launches New Scent On Facebook

International designer Oscar de la Renta announced on Facebook the brand’s first fragrance launch in a decade.

To get a free sample of the new fragrance, Esprit D’Oscar, all you have to do is like the page and enter your information in the specially designed Facebook tab created by Buddy Media.

So far, the brand’s Facebook page has nearly 130,000 followers, so it seems like people are cashing in for their free sample. We don’t envy the team that has to deal with fulfillment.

The perfume is also being heavily promoted on Oscar de la Renta’s Tumblr blog and Twitter feed. You can also request a free sample off the Oscar de la Renta’s website.

The new fragrance will be available in stores mid-April.

Michele de Bourbon, Oscar de la Renta’s head of marketing for fragrance, told TMCNet. that the Facebook campaign will allow fans who can’t afford the fashion house’s line of pricey women’s apparel to be able to “experience the world of Oscar” through a relatively less expensive fragrance line. It’s still pretty pricey, though: A 3.3 fl oz bottle will set you back $98.

But to get back to the Facebook aspect of this launch, we wonder whether the social network would help broaden this designer’s appeal beyond the luxury market.

Readers, what do you think about using Facebook to promote fragrances?

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