A New Way To Say Happy Birthday To Facebook Users At Outback Steakhouse In Brazil

Outback Steakhouse customers in Brazil who are celebrating their birthdays might not be surprised about receiving hugs, but what if those hugs came from their chairs?

The restaurant chain and advertising agency Lew’Lara\TBWA teamed up on the B-Day Chair, with the goal of installing at least one in every Outback location in the country by year-end, according to Ads of the World.

Birthday celebrants connect the chairs to their Facebook accounts, and they then receive hugs each time birthday greetings are posted on their walls.

Readers: Fun, or creepy?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!