A New Way To Say Happy Birthday To Facebook Users At Outback Steakhouse In Brazil

Outback Steakhouse customers in Brazil who are celebrating their birthdays might not be surprised about receiving hugs, but what if those hugs came from their chairs?

The restaurant chain and advertising agency Lew’Lara\TBWA teamed up on the B-Day Chair, with the goal of installing at least one in every Outback location in the country by year-end, according to Ads of the World.

Birthday celebrants connect the chairs to their Facebook accounts, and they then receive hugs each time birthday greetings are posted on their walls.

Readers: Fun, or creepy?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!