Outback Steakhouse customers in Brazil who are celebrating their birthdays might not be surprised about receiving hugs, but what if those hugs came from their chairs?

The restaurant chain and advertising agency Lew’Lara\TBWA teamed up on the B-Day Chair, with the goal of installing at least one in every Outback location in the country by year-end, according to Ads of the World.

Birthday celebrants connect the chairs to their Facebook accounts, and they then receive hugs each time birthday greetings are posted on their walls.

Readers: Fun, or creepy?