Some people call public relations one of the most stressful professions today. So P.R. pros need all the help they can rally up. Thankfully, there are multiple resources within Facebook that flacks can turn to — here are some of their favorites.
P.R. Sarah Evans: Evans is founder of the famous Twitter “Journochat,” a regular, virtual Q & A with a different journalist (most recent was Dan Zarella). She Launched her Facebook fan page after her personal profile maxed out. Lover of all things social media and a frequent commentator and speaker, she regularly offers useful tips and tricks of with the flack in mind.
P.R. Daily: Ragan’s P.R. Daily serves up a daily dose of industry news, tips and guides for the professional communicator, with a side of “snark” as its page likes to say.
Help a Reporter Out: Founded by flack, triathlete, speaker, world traveler, prolific tweeter Peter Shankman, HARO is a twice-daily listing of story opportunities. As its website states, over 50,000 journalists use this resource to locate experts for on-air interviews, article quotes and more. Did we mention it’s free?
P.R .News: As its Facebook page says, here’s a place where communicators can share ideas, connect with colleagues and be the first to hear about important PR industry events and deadlines. A little more formal and longer stories in general as compared to some of the other resources listed but a fine source of information for the strategic communicator. Need a job? PR News can help with that through a respective job board.
Cision: The largest subscription-based software for media relations pros and among the most respected, Cision can help you build a media list, with every type of traditional and social media outlet and blogger you can think of, then distribute that press release with a click of a mouse. A competing product, Vocus, also has a strong presence on Facebook.
Nedworking with JOTW: Got jobs? Edward Lundquist does, and his long-running Job of the Week Newsletter has migrated from a listserve to Facebook and features a nice selection of communications and public relations jobs from across industries, the country, heck, even around the world, and at all levels. Plus there’s always fodder from other members. NOTE: This is a Facebook group, PR pros need permission to join.
Dan Zarella: Zarrella is an award-winning social, search, and viral marketing scientist and author of O’Reilly Media’s The Social Media Marketing Book. He gets into the nitty gritty data of why things work, or don’t work, when using social media tools.
Mediabistro: Yes, Mediabistro is our parent company, but its collection of daily blogs are a must for P.R. pros. The Revolving Door and PRNewser are great tools for keeping media lists up to date (and monitoring the careers of old bosses). Do a lot of media pitching or monitoring? TV Newser offers a snapshot from the broadcast world. And if you live in Washington, D.C., Los Angeles or New York, you’ll love each city’s Fishbowl for an inside look at the latest gossip, job changes, job opportunities, and the comings and goings of reporters and colleagues alike.
P.R. pros, what do you think of this list? Do you have any Facebook fan pages to add? We’ll post updates in the future.