Is Facebook Testing Page Post Link Ads With No Likes, Comments?

PagePostLinkAdNoLikesComments650Facebook is testing page post link ads that appear in users’ News Feeds without giving them the option to like or comment, which does not create any engagement, but significantly lowers the costs of running the ads.

Readers Lior Babi and Fialkov Digital’s Or Fialkov shared the screenshot above, with Fialkov saying that the fact that all clicks go to the website in the link, rather than to likes or comments, reduced his cost per acquisition on an ad with a 7 percent conversion rate to $14 from $27 by eliminating the clicks that did not go to the website.

Readers: Have you seen this type of page post link ad?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!