In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.
The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.
Facebook announced an overhaul of the design for its News Feed last week, but why did the social network choose to go in certain directions with its primary destination? News Feed Product Manager Greg Marra spoke with Jennifer Van Grove of CNET and shed some light on the topic.
What difficulties did Engineering Manager for Paper Scott Goodson and his team encounter while developing the social network’s recently introduced iPhone application, and how did they overcome those difficulties? Goodson offered a behind-the-scenes peek in a post on the Facebook Engineering blog.
The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Basketball Association superstar and Miami Heat Forward LeBron James after setting a career high of 61 points in one game.
The news continues to get worse for self-proclaimed Facebook co-owner Paul Ceglia, as U.S. District Judge Andrew L. Carter Jr. rejected Ceglia’s bid to dismiss mail fraud and wire fraud charges against him for submitting fake evidence and emails and destroying real evidence in his lawsuit against Facebook and Co-Founder and CEO Mark Zuckerberg.
Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.