
Facebook launched a new page, Research Publications at Facebook, which serves as a portal for scientific papers by Facebook staffers and other researchers.

Facebook launched a new page, Research Publications at Facebook, which serves as a portal for scientific papers by Facebook staffers and other researchers.

Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.

Facebook recently wondered if younger married women were more apt to keep or change their last names after marriage (at least on Facebook). The company’s data science team found that women in their 20s were the most likely to keep their maiden names, while women in their 30s and 40s hyphenated their last names more often than others.

While there have been two unofficial Facebook applications for Google Glass, Google announced Thursday at its I/O conference that an official Facebook app is coming to the high-tech specs. It will allow Google Glass owners to instantly share photos to their Facebook accounts.

Facebook continues to look out for its users who are part of the LGBT (lesbian, gay, bisexual, and transgender) community, using a post on its Facebook Safety page to promote “What LGBT Communities Should Know About Online Safety,” a tip sheet from the LGBT Technology Partnership, Stop Think Connect, and the National Cyber Security Alliance.

To build the redesigned News Feed, Facebook designers quarantined themselves into a plush living room-style office with a live feed of users testing out the new product. They didn’t really have a set plan, other than making the user experience simpler and better. Two designers recently spoke with Taxi, a site celebrating design, about the experience of creating the new Facebook News Feed.

Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.

Who doesn’t love a good shortcut, especially when it comes to Facebook and other social networks? Social analytics firm Quintly compiled a list of shortcuts for Facebook — as well as Twitter, YouTube, and Google Plus — in the infographic below.