Hootsuite Announces Global Agency Partner Program, Social Business Benchmark Survey Results

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Social relationship platform Hootsuite made two major announcements at its Connect via Hootsuite: New York event Wednesday: The company formed a Global Agency Partner Program to help agencies and their account teams stay on top of social media trends and technology, and it released the results of its Hootsuite Social Business Benchmark survey.

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Publishers Clearing House Brings ‘The Give Back’ Back to Facebook for Year Four

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For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.

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Facebook’s ‘Other’ Folder Makes No Sense

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In its rush to continually evolve its product, Facebook often makes leaps forward in many areas, and sometimes that involves two steps back. But in the case of the nearly anonymous “other” folder and its complete omission from the highly touted Facebook Messenger applications, I guess the steps back sent it over a cliff — or maybe Facebook realizes how entirely useless this folder is and plans to kill it off. Wait, what “other” folder? Exactly.

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STUDY: How Do Conservatives and Liberals Differ in Their Facebook Activity?

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The U.S. political spectrum can, for the most part, be divided into conservatives and liberals, but which group is more likely to see like-minded political content on Facebook from news organizations, groups and friends, and which group is more likely to block or defriend users over political posts? The answers, from the latest research by Pew Research Center, may come as a surprise.

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