Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Facebook’s virtual reality transaction is now an actual reality, as the social network and immersive virtual reality technology company Oculus VR announced that the former’s roughly $2 billion deal to acquire the latter, originally announced in March, is now official.
Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager.