Were certain big-name investors made privy to information that should have been disseminated more widely? Such are the latest allegations with regard to last Friday’s Facebook initial public offering, which have led to a lawsuit filed against the social network and banks including Morgan Stanley today, following the call for an investigation yesterday by the Financial Industry Regulatory Authority and the Securities and Exchange Commission.
Google Plus appears to be working on closing the gap that exists between what some call a sparsely populated semblance of a social network and Facebook. It is harnessing innovative spirit and brainpower to enhance its photo technology, potentially making itself a (well, an eventual, let’s be real) social-network opponent to Facebook.
Some Facebook page administrators are seeing messages in the top-right-hand corners of their timeline pages urging them to create Facebook ads and containing a “promote your page” button.
Timeline Movie Maker, a Facebook application created with marketing agency Definition 6, is now available for Facebook pages, giving brands the opportunity to create one-minute movies featuring their content with the strongest engagement.
Today’s Internet serves many functions, operating as a public forum for self-expression, an intimate support group among friends, and even a platform for professional development. As your use of social networks such as Facebook grows in the professional context, the key is to not succumb to censoring yourself. Your peers, bosses, or prospective employers may deem it appropriate to tailor your online voice to a more conservative public, but won’t your friends wonder why you got so lame all of a sudden? Filter your audience instead.
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.
Flash back in time a tad and recall that Facebook Chief Operating Officer Sheryl Sandberg was wrested from the top-talent club at Google, when? Oh yes, shortly after she assisted Google in pulling off its initial public offering. She went, she saw, she conquered … she moved on to the next great challenge.
Rovio, developer of Angry Birds, announced that Angry Birds Friends is out of beta and available for play on Facebook.
Facebook settled a proposed class-action lawsuit based on the principle that its sponsored stories turn its users into spokespeople and, as such, they should be compensated. Terms were not disclosed.
Facebook issued an update for developers on its app center, saying that seven of the top-10-grossing applications for Apple iOS devices and five of the top 10 Android apps are integrated with the social network, and perhaps prodding the remaining three and five, respectively, in the process.
