Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”
Today only, we’re having a one-day sale on our summer social media networking events, AllTwitter Marketing Conference and AllFacebook Marketing Conference, June 4 and 5 in San Francisco. You’ll save $100 off your ticket to either event or $200 off a Combo Pass to attend both. Just use the code “ONEDAY” when you register.
The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.