Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Facebook Co-Founder and CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg received the most withheld votes of the eight members of the social network’s board of directors that were re-elected at its annual meeting Tuesday, according to the Form 8-K Facebook filed with the Securities and Exchange Commission Thursday.
The company may have a funny name, but social commerce children’s apparel retailer Lolly Wolly Doodle is a serious enough business to draw the attention of Revolution Growth, the investment firm founded and led by AOL Founder Steve Case, former AOL President Ted Leonsis, and former Exclusive Resorts CEO Donn Davis.
“What is this hoo-ha about my Facebook posts?” That was the very George Takei-like answer from George Takei to the mini-controversy over reports earlier this week that TV writer Rick Polito was behind some of the posts on the former “Star Trek” star’s ultra-popular Facebook page.
Sponsored results became a casualty of both Facebook’s moves to simplify its advertising offerings and the rollout of its Graph Search feature, as the social network announced Thursday that advertisers will no longer be able to buy sponsored results starting in July, and that they will disappear from users’ search results around mid to late July.
Could Facebook be aiming to fill the void that will be left when Google Reader is shuttered at the end of June? Developer Tom Waddington thinks so, based on evidence he spotted in the social network’s code.
According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the year at more than $2 billion.
Facebook’s weekly email to page administrators, which updates them on their pages’ new likes, people talking about this, and total reach, included a new feature this week: Three posts were highlighted, with their total reach figures and “boost post” buttons included for each of them.
A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.