Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.

The Heat’s PTAT total rose by 154,224 over the past week, while the Lakers saw a drop of 116,907.

The New Orleans Pelicans, formerly the New Orleans Hornets, may have had little success on the court this season, but the team’s recent name change propelled it to sixth place on the list of PTAT gainers for the week, making the Pelicans the best-performing non-playoff team.

Teams that qualified for the playoffs but have since been eliminated saw PTAT totals experience fates similar to that of the Lakers, with the defending Western Conference champions, the Oklahoma City Thunder, seeing its PTAT drop by 56,588, and other bounced clubs following suit, including the Brooklyn Nets (down 48,132); the Boston Celtics (down 33,404), the Denver Nuggets (down 13,482), and the Los Angeles Clippers (down 13,209).

The top 10 NBA gainers in PTAT for the week were:

  1. Miami Heat: 154,224
  2. Chicago Bulls: 81,214
  3. San Antonio Spurs: 38,122
  4. Dallas Mavericks: 7,882
  5. Golden State Warriors: 4,599
  6. New Orleans Pelicans: 1,939
  7. Sacramento Kings: 1,638
  8. New York Knicks: 1,498
  9. Orlando Magic: 1,400
  10. Charlotte Bobcats: 1,113

Readers: Are you surprised that the Lakers, with the most likes in the NBA, at well above 16 million, are slumping so badly in PTAT?