Brands On Facebook Don’t Get The Picture

Photos are, by far, the type of Facebook content that draws the most engagement, so surely, brands on the social network focus on them, right? Not so much.

According to a study of 300 brand pages, 150,000 Facebook posts, and 700 million likes by social media agency Pandemic Labs, brands on Facebook instead to post more links, which draw the least engagement.

Pandemic clients include The Ritz-Carlton, DirecTV, and Au Bon Pain.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!