Pandora Enables Automatic Sharing To Music Section On Facebook’s Revamped Timeline

Internet radio provider Pandora deepened its integration with Facebook, introducing the ability for its users to automatically publish their activity to the music section on the social network’s redesigned Timeline via Pandora.com or its applications for the iPhone and Android devices.

Pandora users had been able to share their activity on Facebook prior to Wednesday’s announcement, but the update makes the process effortless. Sharing can be customized by users, who can also toggle automatic sharing on and off.

Pandora Chief Technology Officer Tom Conrad said in a post on the Internet radio service’s blog:

I’m excited to announce a new way to share the music you love with our new Facebook integration. On iPhone, Android, and Pandora.com, you can now choose to automatically publish your Pandora music activity to Facebook, which will populate your musical identity in Facebook’s newly launched music section.

While we’ve offered social features that allow you to explicitly share your Pandora stations and music discoveries to Facebook for some time, today’s update makes sharing effortless. This means it’s easier than ever to discover new music from friends’ listening activity in your Facebook News Feed or by checking out the music section on their profile. The new music section on your Facebook profile includes a dedicated radio collection, which offers a great place to find inspiration for new stations to listen to.

We’ve made the feature incredibly easy to use — a quick toggle on your phone or press of a button on the Web, and you’re ready to go. Of course, you can customize what you share, including your listening activity, the tracks and artists you like, or the people you follow on Pandora, and you will always be able to edit your activity on Facebook in case there’s a guilty pleasure or two that you don’t want friends discovering. We’ve also made it very easy to toggle automatic sharing on and off. This new feature puts you totally in control of what’s shared, and the experience is entirely opt-in.

Music is a natural facilitator of connections between people, and we’re excited to help strengthen those bonds around all of the music you’re discovering on Pandora. You can learn more here, and, as always, we’d love to hear from you.

And Conrad told Mashable:

We’ve been talking with Facebook about how best to embrace this idea of what they call Timeline apps: How do you make it really, really easy for people to update their Facebook identity as they consume content around the Internet and on mobile?

Our frame in the conversation with them has always been, “How do we embrace this technical opportunity in a way that drives real value for both Pandora listeners and for Facebook users?”

Seeing an ever-updating ticker of what my friends are listening to — what all of my friends are listening to — is less interesting than coming to understand the musical identity of a subset of the people that I interact with on Facebook.

Pandora users: Will you try out its new Facebook sharing features?

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