Former Facebook Vice President of Sales, Western region Paul Ollinger joined Shift as president, after having served as an advisor to the social marketing platform since 2011.

Ollinger joined Facebook in 2007, following stints in sales and development positions with Launch.com and Yahoo.

In addition to leading Shift, he will continue to advise startups 8tracks and LeanKit.

Shift Co-Founder and CEO James Borow said:

As an advisor to Shift throughout the past two years, Paul has been an invaluable resource to our company, and we are pleased to have him play an even more integral part in Shift’s growth. As we look to expand our business to international markets and continue evolving the Shift Open Marketing Cloud, Paul will play a key role in all developments.

Ollinger added:

Since I left Facebook, I’ve seen a few companies rise to the top in this rapidly-changing landscape, and Shift has proven to be one of these leaders. As real-time marketing becomes increasingly critical for brands to reach their audience, Shift’s Open Marketing Cloud offers a platform and application ecosystem that truly helps marketers exceed their goals. As president, I’m excited to have a more hands-on role in helping Shift deliver innovation and win new customers.