Facebook commerce provider Payvment announced the rollout of a new weekly deals feature that allows sellers to feature three deals per week on its Lish.com social shopping site.

Payvment said sellers must simply access its dashboard, select the products they wish to promote, and assign discount amounts and eligible quantities for each product, adding that its analytics tools will allow sellers to monitor the performances of their deals, which will be posted to a weekly feed on Lish.com, as well as to sellers’ news feeds on Facebook.

The launch of Payvment’s weekly deals feature comes just in time for Black Friday, and the platform said its deals for that high-volume shopping period will run from Nov. 23 through 27.

Payvment CEO Jim Stoneham said:

Brick-and-mortar stores and large ecommerce players have seen success with Black Friday deals for many years. However, smaller online merchants have not had the tools to participate in the holiday promotion frenzy. Now, with Payvment’s weekly deals, Facebook sellers can promote their products for Black Friday, Cyber Monday, and more. We anticipate weekly deals will create habits amongst both sellers to create more deals and shoppers to buy more frequently.