Like Pepsi’s Facebook Page; Get A Free Can From The Pepsi Like Machine

A panel at the upcoming Inside Social Apps 2013 conference will examine the impact of real-world incentives to boost Facebook like totals and application installs. How about this for a real-world incentive: a can of Pepsi?

Pepsi used a recent concert in Antwerp, Belgium, by Beyoncé to debut its Pepsi Like Machine, which dispenses a can of Pepsi or the Pepsi product of the user’s choice after he or she likes the beverage maker’s Facebook page.

Here’s how it works, as reported by Mashable: Facebook users can either like the Pepsi page on their mobile devices or use a touch screen on the machine to do so, after which they are rewarded with a free beverage of their choice.

The description of the YouTube video for the Pepsi Like Machine reads:

Pepsi wanted to create a new way of sampling — an easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s why we created the Pepsi Like Machine. And guess what … people really liked it. First test was at the 2013 Beyoncé concert in Antwerp. Live for now.

Readers: Can you think of more ways for brands to provide instant gratification in return for likes?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!