Facebook continues to quietly add and tweak features behind-the-scenes, without fanfare or announcements, and the latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post.

The social network appears to be taking aim at its projected advertising revenue shortfall by following the old saying, “Information is power.”

Thank you to Social Yeah Founder Kevin Evanetski and Ticular Principal Ulrike Ruppelt for the tips and screen grabs.