PETA Blitzes California Pizza Kitchen Facebook Page With Fake Coupons

The California Pizza Kitchen Facebook page was bombarded with fake coupons created by peta2, the youth division of People for the Ethical Treatment of Animals, which was protesting the dehorning of cows that used for milk by the restaurant chain’s suppliers.

PETA said CPK’s suppliers are burning the horns off cows with hot irons or caustic chemicals that eat away at their tissue, causing the animals pain.

The fake coupon is for “California Pizza Cruelty,” with the slogan, “Cheese from mutilated cows,” and it reads:

Eat at CPK, take 100 percent off. California Pizza Kitchen gets its cheese from suppliers whose workers use tools like searing-hot irons to burn cows’ horn tissue off or caustic chemical paste that creates a chemical burn that painfully eats away at the horn tissue. Tell CPK to stop this torture at peta2.com/cpk!

Readers: Are you surprised that CPK had not responded yet at the time of this post?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!