We need to revise some of our advice to you about pinning versus highlighting on Facebook timeline pages.
Pinned posts can enjoy the most engagement than other all other posts on timeline, simply because of greater visibility. While highlighted posts occupy twice the space, stretching across two columns, the higher placement of the pin makes people notice them first.
Pins address some of what consumers’ greatest concerns about timeline: the layout can overwhelm some people. Getting to the pinned post requires a wee bit less scrolling than anything highlighted does.
We put this to the test ourselves and now observe that the things we’d recommended for pins could instead go the way of the application thumbnails on the page.
The number of things you can put in this space is unlimited, although for default visibility — before a user clicks the down arrow on the right to make more app boxes visible — three are visible right away, meaning the ones to the right of the box labeled photos, which can’t move.
For instance, a frequently asked questions list could become what used to be called a tab — Facebook wants us to call them apps now — and then enjoy the label FAQ under a thumbnail immediately below the cover image.
Another pin trick: Clicking highlight on a post before you click pin will make it automatically revert to the former whenever you decide on the next thing to pin. Pinning the newest post then makes the previous pinned item revert to highlighted.
That said, highlighting best suits posts with big images; stretching something across two columns will call attention to a great image, and conversely could cast a spotlight on unused space in a way that could make it look naked by comparison.
Readers, what has your experience been with pinning and highlighting posts on Facebook pages?