STUDY: Teens Like Facebook More Than Twitter

Teenagers are using all kinds of social networks nowadays — Tumblr, Pinterest, Facebook, Twitter — but they’re not really flocking to one exclusively. It seems like every month, a study shows that teens favor one social media site over another. Now a new study from Piper Jaffray claims that Facebook has beaten Twitter as the hot social network du jour.

Piper Jaffray polled 7,700 teenagers in the U.S., asking them about their social networking habits. Facebook was the most popular, followed by Twitter, and Instagram (which is now owned by Facebook).

Additionally, the study showed that teens have cooled on gaming through Facebook.

How are teens logging onto Facebook? Through their iPhones. The study also showed that more teens are turning to the Apple phone — 40 percent said they own one, up from 34 percent in the dpring and 23 percent in gall 2011. 62 percent planned to buy an iPhone; 22 percent said their next phone would be a Samsung.

Readers: If you are a teen (or are the parent of a teen), what is the social network of choice?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!