Facebook Preferred Marketing Developer Program Announces PMD Innovation Competition Winners

The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.

The social network said applicants were tasked with building and presenting innovative products that bridged the needs of marketers across the four dimensions of the PMD program: pages, ads, applications, and insights.

The blog post detailed the winners and their entries as follows:

  • Ampush (Jury Grand Prize): Ampush’s Yoga platform facilitates hyper-personalized consumer engagement and generates authentic ‘”voice-of-user” stories through seamless integration with News Feed and Open Graph.
  • KRDS: KRDS’ Feedizr helps businesses automatically deliver content to News Feed based on personalized user experience.
  • Moontoast: The Moontoast Social Advertising Platform empowers brands and agencies with the ability to easily create, amplify, and measure social rich media ads in the Facebook News Feed.
  • Optimal: Optimal automates the creation, targeting, and optimization of News Feed promotions to help brands achieve their overall marketing objectives.
  • SocialCode: SocialCode’s Message Optics Live monitors a brand’s Facebook page and reports on the organic and viral performance of page posts to drive smarter content posting and paid media.
  • SocialFlow: SocialFlow automates the publication of the right message at the right time, quickly determining best candidates for promotion, and optimizing targeting for best performance.
  • Unified: Unified’s Minilytics was upgraded to support News Feed optimization and the organic and paid opportunities it represents for reaching consumers.

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