Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
Polygraph said in a release that the combination of its proprietary social data mining engine, which collects data from Facebook and other social networks using public application-programming interfaces, with Offergraph’s patent-pending Interest Graph Analysis will give brands and agencies a fully integrated way to tap millions of real-time interactions, from data collection to machine learning to strategy and execution.
Offergraph Co-Founder Edo Airoldi will become Polygraph’s technical advisor on ads attribution, product strategy and collaboration with consumer brand clients.
Polygraph Founder and CEO Chris Treadaway said in the release:
Marketers want to leap beyond rear-view reporting in social analytics. Today’s smart, data-driven marketers want to dramatically improve their odds of executing successful campaigns, informing decisions with the best data to predict return on investment and value. We’re very excited about bringing the best data-science minds in the world together to understand actions that each marketer can take to drive successful outcomes from social campaigns.