How Universities Can Harness Facebook, Other Social Networks During Athletic Events

OregonPostanoCollege students are among the most active users of Facebook and other social networks, and athletic events such as football games trigger activity on those social networks, so Postano, the social platform of application-development-solutions provider TigerLogic, developed a way to display related social media posts at those games.

Schools including the University of Virginia, University of Oregon, and Arizona State University have tapped Postano’s system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during events.

Colleges using the system gain access to Postano products including Postano Social Hub, Postano Mobile, Postano Events, and Postano Command Center, and they can also take advantage of custom design options.

The display of social media activity from fans usually yields yet more social media activity from fans, such as after big plays.

TigerLogic Senior Vice President, Social and Mobile Tom O’Keefe said in a release describing Postano’s college-targeted offerings:

Today, college sports teams are national brands, and they want to engage students, alumni, and fans with highly social experiences. This leads to engaging outcomes and an increase in ecommerce spend with the university. We can blend visually stunning fan content with branded content to form unique activations on the Web and at the game. Partnering with college athletic departments creates the winning fan engagement formula this market is looking for, and we are excited to extend our technology into their platform.

ASU Social Media Coordinator Grace Hoy added:

The game-day experience is truly unique, and Sun Devil Athletics aims to provide our fans with an interactive experience at Sun Devil Stadium. With Postano video board and website integration, we are able to highlight fan content from social networks like Twitter, Instagram, and Facebook on the video board during ASU athletic events and increase overall fan engagement.

And Craig Pintens, senior associate athletic director at the University of Oregon, which is pictured above featuring a big screen from Postano, said:

Utilizing Postano’s technology, we were able to enhance the QuackCave, our social media command center. It enables us to aggregate posts from coaches, players, teams, and fans. The ability to project content from social media into physical locations helps us keep conversation going around the campus, engage the fans, and strengthen our community.

Readers: Do you interact on Facebook and other social networks during games?

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