If you’re looking for a basic overview of how to market your business on Facebook, you could read countless books and blogs, watch an endless stream of videos, or take part in several webinars — or just check out this infographic from PostRocket.

The good folks over at PostRocket, who help companies optimize their Facebook campaigns, summed up the 17 most essential tenets to Facebook marketing in one colorful infographic. PostRocket included simple tips, such as completely fill out your information and always write back:

This should be ingrained in the head of everyone with a Facebook page. It might be tough — or impossible — to respond to each and every person, especially if your posts get hundreds or even thousands of comments, but smaller pages have no excuses.  Even if you just like a fan’s comment, that acknowledgement could turn someone from a fan to an advocate.

Click the image below for the full infographic:

Readers: What other Facebook marketing survival tips could be included?