Facebook Power Editor Users Can Target Ads By Mobile Operating System, Device

Advertisers using Facebook’s power editor can now target the social network’s users based on the operating system or mobile device they are using to access Facebook.

According to sister blog Inside Facebook Facebook introduced the new placement options along with its mobile application install ads earlier this month.

Advertisers using power editor can choose iOS or Android  and those who select the Apple mobile operating system can pick from iPhone, iPod, or iPad.

Readers: How would you use device-specific targeted ads to market your businesses?

Screen grab courtesy of Inside Facebook.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!