Leading up to Facebook’s first-ever earnings call as a publicly traded company, which will be held Thursday at 5 p.m. ET/2 p.m. PT, the social network, through outside public-relations firm Brunswick Group, is trying to de-emphasize its actual financial results and focus on its accomplishments since going public May 18.

According to CNET, Facebook is looking to highlight:

BIA/Kelsey Senior Analyst Jed Williams told CNET:

Facebook has been incredibly busy and experimental over the last few months. It has made a rash of acquisitions and thrown itself into a lot of areas that it really won’t be able to monetize in three months. Right now, it feels like a lot of individual pieces, but there must be a bigger puzzle in mind.

Readers: Do you expect any big news to come out of Thursday’s earnings call?

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