Facebook To Allow Advertisers To Purchase Premium Ads Via Power Editor, API

Facebook is working with developers and ad agencies on giving advertisers more ways to purchase premium ads.

The social network said that “in the coming weeks,” advertisers will be able to purchase premium ad inventory via the power editor, or via the ads application-programming interface.

Facebook officially introduced premium ads at its Facebook Marketing Conference in New York Feb. 29. The power editor debuted last year.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!