Facebook To Test Promote Button For Small, Midsized Pages

Facebook announced that it will test a promote button, which will allow managers of pages for small and midsized businesses to promote their content by creating sponsored stories or ads.

The social network offered two examples, pictured below, of what the promote button may look like. The first is part of its page composer, while the second appears at the bottom of the status update form. A Facebook spokesperson added:

We want to make it as simple as possible for businesses to reach fans and their friends through their page. Right now, this is a very small test, but we will continue to iterate on the feature based on feedback.

Readers: Do you think sponsored stories or ads promoting content from the pages of small and midsized businesses will be helpful?

Promotion image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!