Ralph Lauren Facebook App Gives U.S. Athletes An Olympian Send-Off

With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.

Facebook users who have liked the Ralph Lauren Facebook page can use the Ralph Lauren Rally app to post messages, along with photos, and Mashable reported that U.S. athletes will see those messages during team processing and throughout USA House in London.

Ralph Lauren will also donate $1 to the U.S. Olympic Committee for every message, up to $25,000.

The fashion brand, which designed the uniforms Team U.S.A. will wear during the opening ceremony parade, also uses the app to promote its Olympics collections, which can be purchased via its website or Macy’s.

Readers: Do you have any inspiring words for the athletes of Team U.S.A.?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!