Facebook Real-Time Page Insights Go Live (Sort Of)

The real-time page insights Facebook announced at its Facebook Marketing Conference Feb. 29 are now live for most pages, and we have the full list.

Steve Allard of Wise Metrics, who alerted us about the update, said most of the metrics are not actually real-time, but updated every 15 minutes, and most are related to posts on pages, and not the pages themselves.

Here is the full list:

  • Page storytellers: The number of people sharing stories about your page
  • Post stories: The number of stories generated about your page post
  • Post stories by action type: The number of stories created about your page post, by action type (like/share/comment)
  • Post storytellers: The number of unique people who created a story about your page post
  • Post storytellers by action type: The number of unique people who created a story about your page post, by action type (like/share/comment)
  • Post impressions: The number of times your page post was seen
  • Post impressions unique: The number of people who saw your page post
  • Post impressions paid: The number of impressions of your page post in an ad or sponsored story
  • Post impressions paid unique: The number of people who saw your page post in an ad or sponsored story
  • Post impressions organic: The number of impressions of your post in news feed, ticker, or on your page’s wall
  • Post impressions organic unique: The number of people who saw your post in their news feed or ticker or on your page’s wall
  • Post impressions viral: The number of impressions of your page post in a story generated by a friend
  • Post impressions viral unique: The number of people who saw your page post in a story from a friend
  • Post impressions by story type: The number of times this post was seen via a story published by a friend of the person viewing the post (comment, etc.)
  • Post impressions by story type unique: The number of people who saw your page post in a story from a friend, by story type
  • Post consumptions: The number of times people clicked on anywhere in your posts without generating a story
  • Post consumptions unique: The number of people who clicked anywhere in your post without generating a story
  • Post consumptions by type: The number of times people clicked on anywhere in your posts without generating a story, by consumption type (photo views, video plays, link clicks, other clicks)
  • Post consumptions by type unique: The number of people who clicked anywhere in your post without generating a story, by consumption type (photo views, video plays, link clicks, other clicks)
  • Post engaged users: The number of people who clicked anywhere in your posts
  • Post negative feedback: The number of times people took a negative action in your post (e.g., hid it)
  • Post negative feedback unique: The number of people who took a negative action in your post (e.g., hid it)
  • Post negative feedback by type: The number of times people took a negative action in your post broken down by type (hide, hide all, unlike page, report spam)
  • Post negative feedback by type unique: The number of people who took a negative action in your post broken down by type (hide, hide all, unlike page, report spam)

Readers who manage Facebook pages: Which of these do you believe will be the most helpful, and what would you like to see Facebook add?

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