‘Redbook’ Offers Father’s Day Appreciation App On Its Facebook Page

Facebook will likely be flooded with Father’s Day wishes this weekend, and Redbook magazine will contribute to the wave with its Father’s Day Appreciation application.

Users must like the Redbook page and grant the app permissions, after which it searches through their social graph and offers a list of friends who are also fathers, giving them the opportunity to send personalized messages to those friends.

Postings by other Facebook members who used the Father’s Day Appreciation app are also visible.

Readers: Have you seen other innovative ways to celebrate Father’s Day on Facebook?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!