RedPlum Social Savings Allows Brands To Distribute Offers, Coupons Via Facebook

A new take on offers via Facebook was introduced by digital marketing firm Valassis, which rolled out its RedPlum Social Savings application in beta form earlier this week.

RedPlum Social Savings allows brands to distribute coupons and offers to Facebook users without requiring them to leave the social network’s environment, combining Valassis’ digital-coupon-distribution technologies with Facebook’s share button and open graph actions.

The app also allows users to seamlessly navigate between brands’ Facebook pages and offer pages within the app, and brands’ page administrators can:

  • Provide easy downloads of the app via their Facebook pages or direct URL links.
  • Access real-time usage data via Facebook Insights.
  • Integrate the app with the social network’s sharing features and open graph.

Valassis cited grocery retailer Food Lion as an early adopter of RedPlum Social Savings, and the company added that since its beta launch, the app has been installed by more than 25,000 Facebook users, resulting in more than 450,000 impressions. Chief Digital Officer Jim Parkinson added:

The social world is the new frontier of consumer-to-brand connections. However, the opinions of those we trust will always have the highest impact. Our social coupon app’s No. 1 design goal is to allow any brand to connect to the right consumers in a sharable way. The RedPlum Social Savings app allows great offers to get viral traction so consumers can receive them from both the brands and people they trust most.

Readers: Would you try out an app like RedPlum Social Savings?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!