Ifeelgoods added three brands to its roster of marketers using Facebook Credits as incentives for customer engagement and actions: Renault, Universal Pictures, and @WalmartLabs.
Automaker Renault will offer Facebook Credits to fans who test-drive its new Twizy ultra-compact electronic car.
Universal Pictures, as we reported earlier this week, teamed up with Ifeelgoods on its Heist It Back scavenger hunt to promote feature film Tower Heist, which ended up totaling 380,000 heists and awarding one million Facebook Credits to users.
And @WalmartLabs, retail giant Walmart’s social media and mobile commerce unit, is using Facebook Credits to encourage use of its ShopyCat social gift finder.
Ifeelgoods Co-Founder and Chief Executive Officer Michael Amar said:
When Ifeelgoods was created just over a year ago, we believed that digital goods could be more effective and cost less than traditional incentives such as coupons or rebates. Through more than 200 campaigns from leading brands, we have also learned that digital goods incentives both dramatically improve marketing performance and are a catalyst for social sharing.