Facebook advertisements priced on clicks end up costing less if you purchase social ads.
TBG Digital found that cost-per-click results in a 29 percent lower price when applied to social ads, based on an analysis of 2.8 billion impressions among U.S. viewers.
This finding jibes with recent statistics indicating that Facebook’s most recently introduced type of ad, the sponsored story, can offer a better bang for the buck than other types of ads.
Sponsored stories essentially refrain friends’ likes and shares in the news feed, for endorsement-style promotions.
Readers, what do you think about the data from TBG Digital?