Retailers Rely On Facebook To Sell Back To School Deals

Retailers are increasingly moving their back-to-school promotions to Facebook this year, leaving expensive TV ads and newspaper circulars in the dust.

The brands have their eyes on statistics saying Facebook shopping will grow, like the data point we’ve previously covered to the effect that sales on the social network could reach $30 billion 2015

Here’s a look at what some of the nation’s top stores are putting on Facebook for the back-to-school shopping season.

Target

Target’s got a back-to-college promotion running from August 4 through 31, according to CNNMoney. Each day, Target features a daily deal on dorm items such as mini fridges, futons and a printers. The Minnesota-based retailer said that the first 1,000 people to lik” a deal will get an online coupon worth 40 to 50 percent off the item.

American Eagle Outfitters

A new Facebook photo contest is one way to get your brand in front of your target shopper. So, American Eagle is asking shoppers to upload a picture of themselves wearing the brand’s denim. The top 10 winners will get $3,000 each and two hundred other winners will get $100 gift cards, the retailer said.

Sears

The deparment store is offering to help out busy mothers with a “Mom’s Amazing List” tool on its Facebook page. The tool lets parents create an easy to reach online shopping list and even suggests some items for the list based on gender and age.

Aeropostale

This week, we told you about Aeropostale’s new store on its Facebook page, which boasts five million likes. Facebook users can like and share product suggestions and purchases with their friends, as well as save, share, and comment on items from the store’s entire inventory. And the store is up and running just in time for school.

Prior Success

What’s more, there is mounting evidence that these types of Facebook campaigns can pay off for retailers.

Last year Levi’s saw traffic to its website double within 15 minutes of launching a Facebook campaign offering a 40 percent discount, according to CNNMoney. Some 1,600 people showed up to the jeans brand’s physical stores after hearing about the deal through Facebook.

Readers, how do you think of this year’s back-to-school campaigns on Facebook will fare?

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