So you’ve taken the time to boost your Facebook fan base and you’re investing heavily in purchasing Facebook ads. Whether it’s a few dollars a day or thousands, you are probably spending too much. Yes, you may have implemented a number of techniques, including a Facebook page landing tab, however aside from simply prompting users to click on the “Like” button, you should prompt them with something called a “reveal tab”. Reveal tabs are a way to get Facebook users over the hump of liking your Page. Not only do you need to tell the user to like your page but you also need to tell them why they should be liking it. The greater the incentive, the greater the conversion.
Back in June, Dennis Yu explained how his company was able to drive over 40,000 fans to a Facebook Page in only 4 days. Was it a miracle? No! Was Dennis using every technique in the book to reduce the cost of advertising and boost conversion? Of course! One of the most critical steps is developing a reveal tab. As pictured below, a reveal tab is a great way to convince users to click “Like”. Rather than just asking them to perform the action, you give them a reason to complete this step. Given that you could be spending as much as $1.00 per click on your Facebook advertising, you want to ensure that you can convert as many users as possible.
Let’s do some basic math to illustrate why these custom reveal tabs are so powerful. Let’s say you are spending $10 a day on Facebook advertising. You decide to bid $0.35 per click. Each time the user clicks on the ad, they will be driven to your custom Facebook Page landing tab. Let’s say that you blow through your $10 budget on the first day and attract 29 clicks, for an effective cost per click of approximately $0.34. Out of those 29 clicks, only 5 became fans. That means your cost per fan was $2. After reading this blog post and implementing a reveal tab on your Facebook Page, you notice that you were able to convert 10 fans on the second day at the same cost per click. Suddenly your cost per fan has dropped to $1.00.
By implementing the reveal tab, you’ve effectively cut your cost of Facebook advertising in half. While $1 per fan is still a bit higher than I like to spend on each fan, this is not an unrealistic performance boost. In fact, we’ve seen the cost of many advertising campaigns drop by upwards of 67 percent after implementing a Facebook Page reveal tab. In later posts we will be illustrating various types of reveal tabs that will dramatically boost your Facebook Advertising campaign performance. In the meantime, create a reveal tab of your own and watch your cost per fan drop like a rock.