INFOGRAPHIC: Breaking Down Romney’s And Obama’s Facebook Fans

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

Some favorite activities of Romney’s fans:

  • Basketball
  • Guns
  • Gardening
  • Football
  • Church
  • Quilting

Some favorite activities among those who like Obama:

  • Camping
  • Meditation
  • Stand-up comedy
  • Power walking
  • Playing computer games
  • Jigsaw puzzles

Fans of the two candidates have some things in common:

  • Both enjoy a good game of football or soccer.
  • Both shop at Target.
  • Both get a good laugh from The Hangover.
  • “Family Guy” is a hit on both sides of the political spectrum.

Although Obama’s fan base is more than four times as large as Romney’s, those who support the Republican on Facebook have a 52 percent engagement ratio (compared with 11 percent for the president’s fans).

Click the image below to see the full infographic, courtesy of Compass Labs:

Readers: Were you surprised to see that Facebook fans of both candidates have some things in common?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!