Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Sandberg addressed Facebook’s mobile focus at the company’s London headquarters, saying that the company has been pleased with the results of mobile ads so far:
The size of the audience makes this – the phone – a mass medium. It’s as important to a marketer as TV. This is as important – if not more important – than television … Our goal is not to increase the number of ads you receive, but to increase the usefulness of those ads to you.
When Facebook unveiled Home, Co-Founder and CEO Mark Zuckerberg said that ads wouldn’t be shown immediately, but noted that users could see ads later on.